Six months ago, on March 11, our congregation voted 90-7 to consider a new name for our church. Over 50 suggestions of names were given by the congregation to the Board of Deacons. Deacons and Staff have had numerous discussions about the new name and spent considerable time in prayer as a group and individuals seeking God’s guidance. When we decided to participate in the StratOps Strategic Planning process, we decided to wait to see if that process would help us identify a name.
The consultant who helped with StratOps also helped us with the new name. He taught us two maxims for choosing a church name:
#1 “Choose a name you can define, not a name that defines you.”
#2 “Maximize opportunities and minimize obstacles.”
He taught us our existing name is a huge obstacle for many people to overcome before ever considering if they will come to our church. There are too many “Baptists” in the news that do not represent us but define us in the eyes of others. We need a name we can define.
The name “Church on the Hill” identifies our location in the city, we are on a hill. When I tell people about our church they’ll often say, “Oh, that’s the church on the hill on Alessandro.” Yep. In our publicity and outreach materials we will be known as “The Hill.” Come find hope on “The Hill.” Meet Jesus on “The Hill.”
We will use a DBA for the new name, “The First Baptist Church of Riverside doing business as ‘Church on the Hill.’” So, think about it, pray about it. See if God leads you as he led us in this process. We’ll have a Q and A time next Sunday at 12:10 in the Legacy Room for anyone who wants to talk about it.
There will be a Special Congregational Business Meeting on Sunday, October 14 at 12:10 in the Legacy Room for congregational approval. After that, it will be a three-month process of changing our name, signs, website, letterhead, email, etc., etc., etc. and then roll out the new name around the first of the year.
Thank you for your prayers, support and encouragement through this process.